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Vice President, Brand Strategy

Company: Syneos Health Communications
Location: Santa Monica
Posted on: March 22, 2020

Job Description:

Your role will be to elevate the agency's insight into the lived experience of illness today, from the perspective of all key audiences - including physicians, patients and caregivers as applicable - and ensure they are at the forefront throughout the strategic and creative development process.You will work seamlessly with account, medical and creative teams to build, enable and advocate strategic ideas that lead to effective creative campaigns that help drive powerful change.This is a highly visible, high volume role that requires an entrepreneurial spirit to seek out opportunities on your assigned accounts, as well as client-facing expertise to maintain the agency's relationship as a trusted client partner.ResponsibilitiesProactively works as a core team member together with account, medical and creative colleagues to become a valued strategic partner both internally and externallyProvides a deep understanding of the behaviors, drivers and motivations of healthcare audiences (professional and consumer, as applicable)Identifies business-building, brand equity, personality, and positioning opportunities for client brandsLeads the account team in developing compelling, single-minded strategies and briefs that inspire great creativePerseveres in nurturing and championing the "big creative idea"Leads the agency in market research planning, execution and translationParticipates in new business efforts, including conducting primary and secondary research, shaping the creative brief, and aiding in developing the final presentationJob RequirementsCandidates should have a minimum of 8-10 years of strategic planning experience at a creative agencyMinimum bachelor's degree in a related field (including marketing, communications, journalism) or social sciences (including medical/cultural anthropology, psychology or ethnography)Proven track record in applying their expertise to the creative development processDemonstrated skill in the art of storytellingStrong research facilitation skills (especially qualitative, with knowledge of quantitative methodologies and analysis); familiarity with behavioral science principles is advantageousExperience coordinating and running workshops (internal and external)Outstanding - and client-facing - communication skills (articulate, good writer, strong presenter)MUST have either professional pharmaceutical or DTC experience

Keywords: Syneos Health Communications, Santa Monica , Vice President, Brand Strategy, Executive , Santa Monica, California

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