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Sr Data Scientist - Marketing Science

Company: Disney Direct to Consumer
Location: Santa Monica
Posted on: November 20, 2023

Job Description:

Job OverviewMarketing science - a sub-team within marketing analytics at Disney's Direct to Consumer team (Hulu, Disney+, ESPN+ and Star) - is in search of an econometrician to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for downstream practices used to inform marketing investment. The analyst plays a hands-on role in modeling efforts. The ideal candidate has a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role.Responsibilities

  • Build, sustain and scale econometric models (MMM) for Disney Streaming Services with support from data engineering and data product teams
  • Quantify ROI on marketing investment, determine optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts
  • Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results
  • Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc)
  • Support long-term MMM ( automation, productionalization and scale with support from data engineering and product
  • Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber typesBasic Qualifications
    • Bachelors or Masters degree in Computer Science, Engineering, Mathematics, Physics, Econometrics, or Statistics
    • At least 5 years of experience in a marketing data science / analytics role with understanding of measurement and optimization best practices
    • Coursework or direct experience in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM)
    • Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement
    • Understanding of incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy
    • Exposure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions
    • Strong coding experience in one (or more) data programming languages like Python/R
    • Ability to draw insights and conclusions from data to inform model development and business decisions
    • Experience in SQLAdditional Information#DISNEYTECH
      The hiring range for this position in Santa Monica, California is $136,038 to $182,490 per year and in Seattle, Washington and New York, New York is $142,516 to $191,180 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Keywords: Disney Direct to Consumer, Santa Monica , Sr Data Scientist - Marketing Science, Advertising , Santa Monica, California

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