Marketing Specialist

Company: JCB North America
Location: Santa Monica
Posted on: May 20, 2023

Job Description:

Company Profile

75 years and countless innovations later, JCB has grown to becomethe 3rd largest heavy equipment manufacturer in the world with a strong focuson alternative fuel technology. We are providing a wide range of productsacross the construction, agricultural, compaction, industrial and waste &recycling industries and our people, JCB people, are at the heart of ourbusiness.

We answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite - a machine that holds up in the toughest environment and increases their productivity.

At JCB, we stand behind our products - and our name.

Position Purpose

Thisposition will support the North American dealer marketing team in a variety of west coast centric marketing initiatives. This role helps identify cross-functional fit and resources required to build and execute a targeted marketing strategy. This position reports directly to the Dealer Marketing Manager.

Major Tasks, Responsibilities & KeyAccountabilities

• Support and maintain marketing programs and platforms
• Assist in developing dealer marketing initiatives to grow and cultivate teh dealer network and generate dealer to dealer engagement
• Regional/local show and event support
• Responsible for creating regionalized social media content to supplement local dealer content
• Responsible for day-to-day dealer training and inquiries in the West Coast region
• Ability to provide training on various social media platforms
• Ability to conduct website audits and provide recommendations to continuously improve website accuracy, quality, and presence
• Assists in planning and implementing dealer communications to the west coast region
• Work with inside sales team to refine inquiry to lead conversion requirements within Salesforce
• Assist in developing overall best practice dealer strategies and improve upon current programs
• Ability to track and provide reporting for various marketing tactics
• Ability to communicate clearly and positively to a variety of audiences
  
  Minimum Qualifications
  
  • Bachelor's degree
  • 1 year of marketing, event, communications, or related field experience
  • Ability to pass drug screening, background check and any pre-employment tests, as applicable
    
    Preferred Qualifications
    
    • Bachelor's degree in advertising, marketing, or related field
    • 3 years of marketing experience in a dealer related environment
    • Experience with Salesforce or related CRMs
      
      Knowledge, Skills, Abilities & Competencies
      
      • Proficient with Microsoft Word, Excel, Access, PowerPoint, and CRM database
      • Proficient with all current social media platforms
      • Willingness to travel as required
      • Customer oriented to assist in maintaining dealer relationships
      • Excellent verbal, written, and interpersonal communication skills
      • Effective time management and organizational skills
      • Ability to be creative and analytical
        
        Work Environment
        Office environment, with approximately 25% travel
        
        JCB is an equal employment opportunities (EEO) employer inaccordance with applicable federal, state and local laws. JCB complies withapplicable state and local laws governing non-discrimination in employment inevery location in which the company has facilities. EEO EMPLOYER/VET/DISABLED
        
        Other details
        
        • Job Family Administration/Support
        • Pay Type Salary
          
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Keywords: JCB North America, Santa Monica , Marketing Specialist, Advertising , Santa Monica, California