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Media Planner

Company: RPA
Location: Santa Monica
Posted on: September 20, 2022

Job Description:

Where You'll Be WorkingWe're RPA: an independent advertising agency that puts People First. It's a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.
Why You'll Never Want to LeaveOur People First philosophy means creating a culture where people like you can thrive, do meaningful work, and - we hope - stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates' lives and career growth.

  • Onsite Health Wellness Days
  • Monthly Happy Hours
  • Close proximity to the beach
    Who You'll Be Collaborating WithEvery day, you'll be teaming up with a diverse, enthusiastic, multi-disciplinary team of Media rockstars with a smart sense of humor.
    What You'll Be Helping AchieveRPA is seeking a resourceful Media Planner to join the Media department. The Media Planner will help develop, implement and manage national and local media campaigns: broadcast, print, OOH, and digital. There will be a high level of collaboration with other agency departments and potential client interaction. Excellent organizational, math and communication skills are critical. MS Excel and PowerPoint proficiency is mandatory. Experience on eTelmar preferred (but IMS acceptable) and MRI (but Simmons acceptable). Previous experience planning digital display campaigns and knowledge of digital planning resources such as DFA, comScore, and Prisma/Media Ocean or MediaVisor/iDesk is a plus. Candidates will have 1+ years of experience.
    What You'll Be Working On
    • Researching, writing, and documenting media recommendations
    • Plan execution and management
    • Client requests for information, POVs
    • Training and reviewing other's work
    • Internal meetings
    • Meetings with sales representatives
    • Compiling and reviewing syndicated research runs, completing ongoing reports, etc.
      How You'll Excel In Your Role
      • Previous experience planning digital display campaigns and with digital planning resources such as DFA, comScore, and Prisma/MediaOcean or MediaVisor/iDesk is a plus.
      • Both national and local market planning experience is also desired.
      • Must be detail-oriented, able to multi-task, and a strong strategic thinker.
      • Strong attention to detail, good communication skills, organized, analytical skills, ability to think strategically, ability to work on numerous assignments concurrently, and able to shift gears at a moment's notice.
      • Candidate must be able to work well with others within the audience strategy team and other agency groups.
      • Overtime will vary but could be 5 to 15 hours per week and may include weekends.

Keywords: RPA, Santa Monica , Media Planner, Advertising , Santa Monica, California

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