Marketing Operations Associate

Company: GoodRx Holdings, Inc.
Location: Santa Monica
Posted on: July 31, 2022

Job Description:

GoodRx is America's healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare - and we've helped people save $35 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!

GoodRx is looking for an operations specialist to support an expanding team executing on newer marketing initiatives and business development. We are seeking a highly communicative, creative, and eager-to-learn individual to help us strengthen GoodRx's growth efforts.

A successful candidate will be able to multitask across daily operational work, optimization efforts and sales support. You will work closely with other teams to manage partnerships and ensure campaigns are running efficiently.

This is an excellent opportunity for an individual who might want to expand their product marketing experience and specialize in lead generation & monetization. Ideal candidates will feel comfortable working on new initiatives without fear and be able to think analytically providing data insights.

This individual will report to the Product Marketing Manager (Manager, Lead Monetization) and will focus on supporting the development of our lead monetization channel.

Responsibilities:

* Manage daily and ROAS reporting to provide data insights
* Support the team by providing campaign maintenance and tracking performance
* Develop acquisition and revenue initiative test plans
* Execute on A/B testing ad creatives, landing pages and ROI tactics
* Work cross-functionally with other departments
* Partner with Manufacturing Solutions Team and lead partner goals + business KPIs
* Establish and track metrics to perform detailed analysis of campaigns

Skills & Responsibilities:

* 2+ years of experience working in digital marketing with a focus on performance targets.
* Highly detailed and organized self-starter with an aggressive growth mindset.
* Ability to think critically across marketing tactics, translating wins to the broader team and solve opportunities in other areas.
* Experience supporting or running digital marketing campaigns with a focus on performance targets.
* Strong analytical skills and experience working in performance-based companies.
* Proven track record in supporting a team and taking ownership of new tasks.
* A good understanding of excel, pivot tables, formulas and manipulating data to see clear trends.
* Flexible self-starter with attention to detail who can work in a fast-paced environment and support multiple projects at once.
* Ad Operations, Healthcare or Pharmaceutical experience, a plus.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $35 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.

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