Digital Marketing Manager

Company: Alchemee
Location: Santa Monica
Posted on: June 12, 2022

Job Description:

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee---s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time. Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life. We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort. The Senior Manager Digital Marketing (Paid Social) will develop and evaluate strategies, plan and execute paid social efforts, identify and allocate resources (including external agency oversight), and play a significant role in achieving goals and targets. This role works as part of a growing cross-functional team, working alongside other digital marketers, as well as product managers, creatives, engineers, and digital media specialists. The Senior Manager, Digital Marketing (Paid Social) will closely collaborate with others throughout the organization to identify growth opportunities, propose new paid social initiatives, and maximize visibility in social channels. The ideal candidate has a passion for bringing best practices into the business while actively sharing business perspectives, knowledge and lessons learned to contribute and support a best-in-class global standard. Essential Functions Manage the development and execution of paid social acquisition strategies across a portfolio of skin care brands while working closely with the internal team and external media agency to reach KPIs. Define campaign strategy, messaging, and funnels for scalable audience acquisition. Maintain a solid understanding of budget management and projection analysis by paid sources as well as provide forecasting on orders, spend and KPIs on monthly basis. Drive creative and marketing efforts in the paid social space and provide creative performance analysis & reporting in partnership with the analytics team. Collaborate with the Brand, Product, and Creative teams to provide recommendations on ads, creative, copy, and landing pages to optimize performance for acquiring new, valuable customers. Work closely with the Brand team on influencer opportunities. Maintain an understanding of multi-channel attribution and work collaboratively with other media channels for lift across the customer journey. Collaborate with the media team on strategy and verify campaigns are setup, running, and performing as efficiently as possible, which includes ad trafficking, QA & tracking parameters. Identify partners, negotiate fees, and manage 3rd party and sponsored social media placements. Analyze and optimize campaigns (creative, targeting, bid, audience, daypart, platform etc.) document shifts in allocation from plan and reforecasting based on platform performance and opportunities. Manage a paid social specialist responsible for trafficking, creative agency management, accurate execution of campaigns and ad-hoc reporting. Other duties as assigned. Education, Knowledge, Skills, & Abilities Bachelor---s Degree or equivalent experience, required. Eight (8) or more years of paid social and performance marketing strategy experience, required. Five (5) or more years of relevant DR marketing, performance marketing, and/or customer acquisition experience. Beauty / skincare industry and/or DTC experience a plus. Track record of building and growing large paid social accounts, especially on Facebook/Instagram, Snapchat, Pinterest, TikTok and other relevant social platforms. Experience executing online marketing campaigns end-to-end. Experience with web analytics tools, Adobe Analytics and Visual iQ, a plus. Experience managing an internal team as well as external agency/resource including media and/or creative agencies. Proven understanding of multi-channel attribution. Strong analytical and quantitative skills, including high proficiency in Excel, required. No travel is required. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Note: Please, no external agencies or third parties.

Keywords: Alchemee, Santa Monica , Digital Marketing Manager, Advertising , Santa Monica, California