Digital Marketing Manager
Company: Alchemee
Location: Santa Monica
Posted on: June 12, 2022
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Job Description:
At Alchemee, we aspire to inspire by creating science-based
solutions that are as effective as they are transformative.
Alchemee---s portfolio of brands deliver effective products rooted
in introducing wellness options that provide life changing results
and empower the world one person at a time. Our flagship brand,
Proactiv, is a leader in treating acne and has helped more than 20
million customers achieve clear skin. Simply put, at Alchemee our
vision is to inspire the world to feel comfortable and powerful in
their own skin and our mission is to create science-based solutions
that provide better skin for life. We are looking for
forward-thinking individuals who are driven with a customer-first
approach. Individuals who thrive on challenge and are ready to
grasp the opportunity of a lifetime. Because we fundamentally
believe every colleague brings unique value to our whole. We are a
workplace where each person feels seen, heard, and valued, and can
contribute their unique talent to our collective effort. The Senior
Manager Digital Marketing (Paid Social) will develop and evaluate
strategies, plan and execute paid social efforts, identify and
allocate resources (including external agency oversight), and play
a significant role in achieving goals and targets. This role works
as part of a growing cross-functional team, working alongside other
digital marketers, as well as product managers, creatives,
engineers, and digital media specialists. The Senior Manager,
Digital Marketing (Paid Social) will closely collaborate with
others throughout the organization to identify growth
opportunities, propose new paid social initiatives, and maximize
visibility in social channels. The ideal candidate has a passion
for bringing best practices into the business while actively
sharing business perspectives, knowledge and lessons learned to
contribute and support a best-in-class global standard. Essential
Functions Manage the development and execution of paid social
acquisition strategies across a portfolio of skin care brands while
working closely with the internal team and external media agency to
reach KPIs. Define campaign strategy, messaging, and funnels for
scalable audience acquisition. Maintain a solid understanding of
budget management and projection analysis by paid sources as well
as provide forecasting on orders, spend and KPIs on monthly basis.
Drive creative and marketing efforts in the paid social space and
provide creative performance analysis & reporting in partnership
with the analytics team. Collaborate with the Brand, Product, and
Creative teams to provide recommendations on ads, creative, copy,
and landing pages to optimize performance for acquiring new,
valuable customers. Work closely with the Brand team on influencer
opportunities. Maintain an understanding of multi-channel
attribution and work collaboratively with other media channels for
lift across the customer journey. Collaborate with the media team
on strategy and verify campaigns are setup, running, and performing
as efficiently as possible, which includes ad trafficking, QA &
tracking parameters. Identify partners, negotiate fees, and manage
3rd party and sponsored social media placements. Analyze and
optimize campaigns (creative, targeting, bid, audience, daypart,
platform etc.) document shifts in allocation from plan and
reforecasting based on platform performance and opportunities.
Manage a paid social specialist responsible for trafficking,
creative agency management, accurate execution of campaigns and
ad-hoc reporting. Other duties as assigned. Education, Knowledge,
Skills, & Abilities Bachelor---s Degree or equivalent experience,
required. Eight (8) or more years of paid social and performance
marketing strategy experience, required. Five (5) or more years of
relevant DR marketing, performance marketing, and/or customer
acquisition experience. Beauty / skincare industry and/or DTC
experience a plus. Track record of building and growing large paid
social accounts, especially on Facebook/Instagram, Snapchat,
Pinterest, TikTok and other relevant social platforms. Experience
executing online marketing campaigns end-to-end. Experience with
web analytics tools, Adobe Analytics and Visual iQ, a plus.
Experience managing an internal team as well as external
agency/resource including media and/or creative agencies. Proven
understanding of multi-channel attribution. Strong analytical and
quantitative skills, including high proficiency in Excel, required.
No travel is required. We are an equal opportunity employer. We
celebrate diversity and are committed to creating an inclusive
environment for all employees. Note: Please, no external agencies
or third parties.
Keywords: Alchemee, Santa Monica , Digital Marketing Manager, Advertising , Santa Monica, California
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