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Growth Marketing Manager

Company: Kixie
Location: Santa Monica
Posted on: June 12, 2022

Job Description:

Kixie is a venture-backed start-up in Santa Monica funded by a top LA Venture Capital Firm (Mucker Capital). We boost sales team performance with ultra-reliable, easily-automated calling & texting. Kixie offers a new choice: a better way to sell and coach teams by replacing phone and text systems inside organizations; providing an engagement platform that connects agents to prospects naturally and automatically; reveals valuable insights about conversations and provides truly reliable service.

About the role

As our new Growth Marketing Manager, you will lead our acquisition, engagement, and retention efforts. You will be responsible for implementing the growth marketing and demand generation function. You will collaborate with cross-functional teams to support business OKRs, own, performance marketing, lead generation, and lifecycle marketing initiatives across owned and earned channels, partner platforms, organic search, and paid media.

Responsibilities

  • Customer acquisition includes paid social, paid search, organic search, display, email, text, partnerships, and more
  • Drive data-based analysis and insights to improve campaign effectiveness and value to the business (e.g., advanced analytics to measure cross-channel impact and attribution, etc.).
  • Focus on data, experimentation, testing, and analytics to uncover key business insights and opportunities for scalable user growth.
  • Generalize growth learnings and best practices into a framework for future growth marketing initiatives.
  • Build multi-channel marketing strategies to drive incremental results that directly impact the business top line
  • Implement digital marketing campaigns on paid and earned social, direct response, email, and other channels
  • Analyze and extract meaningful marketing insights from various channels and analytics platforms

    Requirements

    • 4+ years of relevant campaign management experience in a similar role
    • Solid track record of inspiring action based on data-driven insights
    • Strong analytical skills and understanding of marketing attribution, with the ability to report on campaign success and identify what's not working.
    • Able to work efficiently under tight deadlines and manage multiple priorities simultaneously
    • Advanced analytics software experience
    • A growth hacker mentality
    • Advanced knowledge of ad networks, ad management platforms, DSP/DMP
    • Confidently able to maneuver between working cooperatively in a team-oriented and cross-functional environment, as well as independently;
    • Experience at a fast growing-startup is a plus.
    • Experience with marketing automation platforms, CRMs, and marketing reporting.
    • B2B experience is a plus
    • SaaS experience is a plus
    • Advanced financial modeling / SQL experience a plus
    • HTML / CSS experience a plus
    • HubSpot experiences is a plus.

      Benefits

      • Brand new office in Santa Monica "Silicon Beach". Four blocks from the beach and one block from 3rd St. Promenade (hundreds of places to shop and dozens of places to eat)
      • Rapid opportunities for advancement at a pre-IPO software company who's valuation is climbing exponentially every year.
      • Health, Dental and Vision benefits
      • 401K
      • Unlimited PTO after 90 days
      • Team lunches/happy hour

Keywords: Kixie, Santa Monica , Growth Marketing Manager, Advertising , Santa Monica, California

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