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Marketing Associate, SVOD Growth Marketing

Company: Roku, Inc.
Location: Santa Monica
Posted on: May 16, 2022

Job Description:

Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers worldwide while gaining meaningful experience across various disciplines.

The Role:
Roku's Engagement Growth Marketing team is seeking a Marketing Associate who will assist in the creation and execution of content marketing initiatives geared towards driving acquisition and engagement campaigns for Premium Subscriptions on The Roku Channel. The Marketing Associate will primarily work in creating and routing assets and imagery for marketing needs with our SVOD partners. This role is highly collaborative, cross functional, and requires keen eye for design. The associate should enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and be highly organized. The ideal candidate should have previous marketing experience, preferably in an entertainment, tech, or marketing role and have exceptional attention to detail. Come join a growing team and help propel The Roku Channel into the future!

What You'll Be Doing:


  • Day-to-day management of creative assets including partner art and video for the Premium Subscriptions marketing team, including organizing creative requests, project managing with internal creative teams, and securing partner approvals
  • Work cross-functionally with other groups including Creative, Editorial, Partner Growth, and external PS partners
  • Assisting Marketing Managers to plan and execute acquisition and engagement campaigns for SVOD/Premium Subscription partner tentpoles across Roku eco-system
  • Coordinate marketing campaigns across multiple channels (i.e., display, email, social, video, web, etc.) that drive premium channel subscriptions
  • Manage a variety of content projects from optimizing high-performing creative and streamlining workflows to developing presentations and reports
  • Collaborate with media team to traffic assets in a timely manner
  • Ensure all marketing and editorial assets are kept current and routinely updated


    We are excited if you have:

    • 3+ years' marketing experience in the digital media space, preferably in an external facing role
    • Familiarity with SVOD and streaming services with a passion for entertainment
    • Experience working with creative teams and managing timelines
    • An adaptable and positive attitude with clear communication skills
    • Strong attention to detail, excellent organization, and ability to manage multiple projects and responsibilities
    • A creative eye with a strong sense for visual design
    • The ability to thrive in fast-paced, entrepreneurial environment while maintaining Roku's exceptionally high-quality bar


      The Roku Culture
      Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
      We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

Keywords: Roku, Inc., Santa Monica , Marketing Associate, SVOD Growth Marketing, Advertising , Santa Monica, California

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