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Creative Strategist, Performance Marketing

Company: O Positiv
Location: Santa Monica
Posted on: May 15, 2022

Job Description:

Who We Are
O Positiv Wellness is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We created FLO, the first-ever PMS vitamin, designed to make periods and the symptoms that come with them more tolerable. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are a fast growing startup gaining serious traction (check us out in Forbes' top trends in women's health), with a strong brand presence and some amazing leadership. We're growing quickly, and we'll give you the opportunity to do the same.

Your Role
The Creative Strategist, Performance Marketing will lead the strategy for O Positiv's online advertising creative. We're looking for experts in paid digital advertising who know how to make social media ads that actually perform and convert. An ideal candidate is somebody who is versed in creative (watches ads, follows trends, idea hunter) and analytical (can read numbers and make data-driven decisions). The Creative Strategist will be the nexus of ad production for the entire company, facilitating great performing ads through leadership of both the media and creative teams.

The Creative Strategist, Performance Marketing reports to the SVP of Growth and Brand and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.

Responsibilities and Duties
Design the creative strategy using best practices and learnings
Understand what's working in current ads and why
Write briefs for new ideas, using simple scripts, doodles, storyboards, and/or wire frames when appropriate
Prioritize where ad accounts need help and which concepts to bring to concept soonest
Define a history of what has worked and what can be done to create next winning ads

Guide the advertising creative proccess
Ideate best concepts and encourage others to contribute winning ideas
Get briefs to the right people
Check in and manage projects as they move through the creative and media teams
Keep track of progress and make sure critical projects are completed on time
Prioritize when there are problems

Qualifications and Skills
3+ years of direct response DTC eCommerce advertising experience, preferably at an ad agency or brand
3+ years experience in video advertising
Strong pre-production skills including scripting and planning
Interest in scaling the revenue of start ups for successful exit
Experience with data analysis (e.g. Excel)
Bachelor's Degree

Strong leadership & communication skills: listen, mentor, and teach by example
Ability to manage multiple moving pieces
Strong time management and prioritization skills
Adaptable to new social platforms and advertising technologies
Thoughtful and self-reflective, willingness to learn
Team-player, hard-working, organized, and goal-oriented
Excitement for startups and building from the ground up

Hours and Compensation
Job Type: Full-time
Pay based on prior experience
This is a full time role: this position will be in-person 4 days a week, Monday-Thursday, with Fridays being remote
Our office is based in Santa Monica, California

Benefits & Perks
Flexible PTO, Sick Days, and Wellness Days
Monthly Social Hours
Medical, Vision, and Dental Coverage
An environment of collaboration, high performance, & respect amongst all employees and managers

Keywords: O Positiv, Santa Monica , Creative Strategist, Performance Marketing, Advertising , Santa Monica, California

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