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Sr. Analyst, Marketing Insights

Company: Starz
Location: Santa Monica
Posted on: January 15, 2022

Job Description:

Department: Marketing & Publicity
Location: Santa Monica, CA, US, 90404

Summary of Position
The STARZ Insights & Analytics team is looking for a highly motivated, results oriented Senior Analyst of Marketing Insights to provide actionable insights and strategic recommendations in support of paid digital marketing initiatives.

The Senior Analyst will provide support to the Manager of Marketing Insights and STARZ Digital team to plan, measure, optimize and evaluate the performance of paid social media campaigns across the STARZ portfolio and provides subject matter expertise, keeping up to date with digital trends to inform new campaign strategies. The ideal candidate has strong analytical skills (SQL), is highly organized, and thrives in a problem-solving environment.

Partner with the Manager, Marketing Insights to translate audience research into actionable target audience segments for paid social initiatives
Collaborate with Digital team to plan paid social media with Facebook/Instagram, Twitter, YouTube, Snapchat etc.
Leveraging platform specific campaign planning tools to understand reach, frequency and cost of prospective audiences
Provide leadership with ad-hoc sentiment analyses using social listening tools to monitor conversation of Original shows
Monitor daily campaign pacing; pull, analyze and leverage insights to identify optimization opportunities and implement enhancements
Execute A/B testing initiatives to drive improvement in campaign efficiency and effectiveness
Work with Marketing Insights leadership to establish paid social measurement with respect to holistic campaign activity, including the integration of social KPIs, diagnostics and benchmarks and development of brand lift studies where applicable
Develop strong relationships with internal stakeholders and platform partners
Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
Keep up-to-date with platform changes and best practices to infuse into new social campaigns as needed

Qualifications & Skills
3+ years of relevant experience, with a passion for understanding consumers and their behavior
BA/BS/MS in Math, Economics, Statistics, Engineering, Psychology, or other quantitative field preferred
Proficient with SQL, Tableau, Python, and/or R
Understanding of basic statistical concepts, such as descriptive and inferential statistics, hypothesis testing, sample size calculations, correlations and A/B testing
Excellent reporting and analysis skills including the ability to distill raw data into actionable insights
Demonstrated experience planning and analyzing campaigns across multiple platforms including Facebook, Twitter, Instagram, DV360/YouTube and/or Tumblr
Comfortable working in a fast paced, quickly changing and growing environment without sacrificing quality
Strong project management, organizational skills to ensure the ability to handle multiple projects simultaneously
Proficient in Excel, strong analytical skills, comfortable with pivot tables, formulas, and organizing/understanding large data sets
Proficiency in Microsoft Office PowerPoint, Word
Exceptional attention to detail
Limited travel to New York
Must be authorized to work in the United States

About the Company
Starz (, a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ - brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
Business Unit Overview

With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a "best of global SVOD" content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.

Our Benefits
Full Coverage - Medical, Vision, and Dental
Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
401(k) company matching
Tuition Reimbursement (up to graduate degree)

EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Keywords: Starz, Santa Monica , Sr. Analyst, Marketing Insights, Advertising , Santa Monica, California

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