Coordinator, Digital Marketing

Company: Universal Music Group, Inc.
Location: Santa Monica
Posted on: November 18, 2021

Job Description:

Interscope Geffen A&M Records ("IGA") is home to some of the biggest artists in the world including: U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family. How we LEAD: As the Digital Marketing Coordinator your primary responsibility will be to work with and support the team members within the Digital Marketing Department (Digital Marketing Project Managers, Social/CRM Manager, and Department Head) across projects and initiatives within catalogue and new releases. How you'll CREATE: * Communicate and work collaboratively across label departments including Sales, Marketing, Product Development, Finance, and Production * Manage invoices and budget communication internally as well as vendor communication * Coordinate and submit T&E for department needs on occasion * Schedule and publish digital & social content across owned media and controlled social channels including Wordpress/Drupal CMS, Facebook, Twitter, Instagram, YouTube, Flipgram and others when needed. In event driven instances, execute in live-time * Manage automated submissions across partners and follow through on details needed within portal processes: Vevo Submit, Facebook Media Partner Support, UMG's internal Globe (conference rooms, etc.), among others * Create trackable, affiliate links for multi-tiered campaigns and initiatives and monitor performance * Develop creative assets where needed (images, videos, gifs, pull B2B label/artist assets) * Contribute ideas and participate in brainstorms and throughout campaign planning - keep abreast of existing and emerging media and marketing trends * Pull and evaluate consumer data aligned as needed on campaigns and for monthly reports * UI/UX testing prior to development launches * Liaise with central teams and third party developers around Google Analytics scripts and needs across owned media and upcoming development projects * Track catalog anniversary & event calendar to ensure socials are aligned * Coordinate digital promo/sweepstakes logistics * Other responsibilities and duties as assigned Bring your VIBE: * Bachelor's degree required * Relevant internship or equivalent prior coordinator experience, within the music industry a plus * Excellent written and verbal communication skills * Strong coordination and organizational skills * Aptitude for communicating and engaging on various platforms * Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize * Highly adaptive to change * Consistently meet deadlines * Creative, self-starter with exceptional follow-up skills * Passion for music, emerging media, and innovation * Content editing a plus (image, video, content - Photoshop, Final Cut) * Ability to learn new software and analytics programs as necessary Perks Playlist: * Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan * Paid Time Off - Paid Holidays, "Gift Week", Summer Fridays * Student Loan Repayment Assistance * Employee Developmental Support * Annual Gym Reimbursement Package * Pet Insurance, plus much more! Universal Music Group is an Equal Opportunity Employer Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Keywords: Universal Music Group, Inc., Santa Monica , Coordinator, Digital Marketing, Advertising , Santa Monica, California