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Engagement Marketing Coordinator/Specialist

Company: GNA
Location: Santa Monica
Posted on: November 16, 2021

Job Description:

Engagement Marketing Coordinator/Specialist - Santa Monica, California
Gladstein, Neandross & Associates (GNA), a national clean transportation and energy consulting firm, is seeking an Engagement Marketing Coordinator or Specialist to join our team. This is an exciting opportunity to use your digital and email marketing expertise to help support the outreach for GNA's large-scale advanced transportation and energy events such as the Advanced Clean Transportation (ACT) Expo, Renewable Gas 360 Webinar Series, and the Electric Program Investment Charge (EPIC) Symposium. The Engagement Marketing Coordinator or Specialist will also provide support on a GNA-owned industry news publication called ACT News, as well as an array of outreach campaigns for GNA's clients.
The ideal candidate for this role must be highly detail-oriented, organized, creative, and have excellent oral, written, and analytical skills.
This individual will report to the Director of Engagement Marketing.
QUALIFICATIONS

  • Bachelor's degree strongly preferred, preferably in communications, marketing, business, English, or public relations.
  • 1-2 years (Coordinator) or 3-4 years (Specialist) of email marketing and digital strategy experience, preferably in a consultancy, agency or in-house digital/ecommerce environment OR strong internship experience.
  • Experience with email marketing tools, best practices and platforms, with 1+ year of experience using Eloqua, Marketo, Pardot, Hubspot, or another marketing automation tool.
  • Strong writing, research, and analytical skills.
  • Demonstrated experience with writing copy and marketing materials across all mediums that align with brand, including QA/QC on these materials.
  • Excellent attention to detail, teamwork, communication, and time management skills.
  • Proficiency in Microsoft Office Suite.
  • Basic understanding of HTML; preferred experience with Dreamweaver and WordPress.
  • Experience in and/or interest in the advanced transportation and clean energy and transportation industry.
  • Demonstrated experience with analyzing email campaign metrics.
  • Experience using a project management tool preferred.
    RESPONSIBILITIESDigital Marketing: -- Support in writing, building, and setting up automated email campaigns in Eloqua using HTML for events, webinars, GNA's media publication, internal communications, and clients.-- Draft posts for GNA's social media accounts, including Twitter, Facebook, and LinkedIn.-- Develop copy and marketing materials ensuring messaging aligns with brand, including social media graphics, print collateral, website material, emails, and Eloqua landing pages.
    • Assist with quality control for all aspects of email communications including links, email and landing page content, subject lines and appropriate audience versioning and segmentation.
    • Optimize email campaign metrics. Drive effectiveness through various modes of testing, measurement, tracking and reporting.Webinar Management:
      • Manage the logistics for educational webinars, including set up, speaker invitations, audience development, and reporting.
      • Develop multi-touch email marketing campaigns to support webinar registrations.Administrative Support: -- Create advertising reports for digital publication advertisers.-- Create and track projects using project management tool Asana.Website Management & Search Engine Optimization-- Maintain content for websites in WordPress with search engine optimization best practices.
        • Identify keywords and optimize websites in strategic areas such as page title, meta data, headlines, alt tags, etc.
        • Develop core and topical content suggestions provided based on keyword research.
          This position is temporarily remote due to Covid-19. No Agencies, please. No Sponsorship. EOE.

Keywords: GNA, Santa Monica , Engagement Marketing Coordinator/Specialist, Advertising , Santa Monica, California

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