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Executive Director, International Audience and Marketing Insights

Company: Lionsgate
Location: Santa Monica
Posted on: April 3, 2021

Job Description:

Job Title: Executive Director, International Audience and Marketing Insights Location: Santa Monica, CA, US, 90404 Summary of Position Starz is currently seeking an international audience and marketing insights leader to join the Insight and Analytics department. This role will serve as a change agent in the company - providing the international marketing teams with deep and actionable insights about campaign performance to help meet aggressive subscriber growth goals. The role will also be responsible for developing a best class understanding of Starz's customers globally.--
The candidate will be highly collaborative and work cross-functionally. The role is highly visible and includes senior management stakeholders within marketing, distribution, product, and content acquisition. Responsibilities

  • Lead the Insights & Analytics department's International Audience & Marketing Insights efforts
  • Supervise a small analytics team
  • Provide marketing team deep and actionable audience, creative, and platform insights
  • Partner with direct response and media buying agencies to define and implement campaign measurement of integrated marketing campaigns, including TV, OOH, Digital and Social Media
  • Work closely with the Media & Strategy Planning and DR teams to define KPIs and key metrics used in marketing campaigns globally
  • Build marketing analytics dashboards for all levels of organization, both within the marketing organization and among other departments
  • Utilize and develop innovative techniques to test and understand what drives success with our content. Communicate findings to development, marketing, press, and executive producers
  • Synthesize learnings and present actionable and contextually relevant insights to organizational stakeholders Experience & Skills
    • BA/BS/MS in Math, Economics, Statistics, Market Research, or other quantitative field
    • 10+ years in marketing analytics
    • 5+ years' experience working with the major analytics and attribution platforms: Google Analytics, Tune, MixPanel, etc
    • 5+ years' experience working with data visualization and business intelligence tools such as Tableau, Looker, etc
    • 5+ years' experience developing marketing channel attribution structures and methodologies--
    • 5+ years' experience analyzing and evaluating marketing success in international territories with a strong preference for Western Europe and LATAM--
    • Strong communications skills, including the abilities to distill and relay data to a variety of audiences, including senior executives
    • Experience understanding consumers with respect to the TV and streaming landscape strongly preferred, including experience leading viewer studies such as episode testing and creative testing
    • Experience establishing research objectives, identifying appropriate methodologies, writing surveys, creating sound sampling and weighting schemes, and analyzing results based on business and research objectives
    • Hands on expertise managing and conducting the entire research process from research framing, questionnaire design, vendor selection and management, to distilling raw data into actionable insights and adapting for multiple stakeholders
    • Occasional travel to New York, i.e. every 2-3 months About the Company Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ-- brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming. Business Unit Overview Starz
      With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
      --
      Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a "best of global SVOD" content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
      • Full Coverage - Medical, Vision, and Dental
      • Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
      • 401(k) company matching EEO Statement Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Keywords: Lionsgate, Santa Monica , Executive Director, International Audience and Marketing Insights, Advertising , Santa Monica, California

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