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Social Media Specialist

Company: O POSITIV
Location: Santa Monica
Posted on: April 3, 2021

Job Description:

INSTRUCTIONS: Please complete the following exercise and email a copy of your resume and the exercise to careers at opositiv dot com - we will not be considering submissions otherwise.
Take a look at on Instagram. Try to develop a sense of our look and style and what engages our viewers. After reviewing, please develop 3x3 grid of 9 instagram posts for Instagram account (picture + caption, where the caption for each post can be listed out separately so that it doesn't disrupt the visual of the 3x3 grid). Please feel free to use four or fewer images that contain the FLO gummy or bottle in your submission (you may take these from our instagram or elsewhere)
Who We Are
FLO is a Los Angeles-based health & wellness brand built on the idea that small acts of self-care produce positive outcomes. We've created the first-ever PMS gummy vitamin, designed to make periods and the symptoms that come with them more tolerable. Our team is small-yet-mighty, with big ambitions and an entrepreneurial spirit. We are an early-stage startup gaining serious traction, with a strong brand presence and some amazing advisors. We're growing quickly, and we'll give you the opportunity to do the same.
Job Summary
The Social Media Specialist will manage FLO's presence on social media platforms, including Facebook, Instagram, and Pinterest. A typical day will include crafting posts & stories, planning & scheduling content, and growing our followership. The ultimate objective is to engage FLO's fanbase and strengthen the love affair with our customers and fans.
We're looking for someone creative and content-obsessed, with a positive, forward-thinking personality that's consistent with the FLO brand. The ideal candidate is detail-oriented, able to work with multiple stakeholders, and can ensure all projects are executed within deadlines. As the Social Media Specialist, you'll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture, and is excited to set and meet aggressive goals.
The Social Media Specialist reports to the VP of Growth and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand.
Responsibilities and Duties

  • Drive organic growth for FLO's social media accounts
  • Curate the look and feel of social media accounts, consistent with the FLO brand
  • Plan and publish a regular stream of content that aligns with and activates our fanbase
  • Collaborate with creative design team to build visual assets for posts & stories
  • Collaborate with customer service team to engage questions from our followership
  • Analyze data from social media platforms to identify and address areas for improvement
  • Discover and develop influencer talent for partnerships and brand awareness
  • Convert followers into customers
    Qualifications and Skills
    Experience:
    • Alignment with the FLO brand aesthetic and voice
    • Proven track record and expertise in organic social media
    • Expertise in social platforms such as Instagram, Facebook, and Pinterest
    • Bachelor's Degree with major in relevant field (e.g. marketing, communications)
      Interpersonal:
      • Ability to manage multiple moving pieces
      • Strong time management and prioritization skills
      • Adaptable to new social platforms and advertising technologies
      • Thoughtful and self-reflective, willingness to learn
      • Team-player, hard-working, organized, and goal-oriented
      • Excitement for startups and building from the ground up
        Additional Preferred Experience and Skills:
        • Startup and/or e-commerce experience is a plus
        • Experience in social media management tools is a plus
        • Knowledge of analytics tools in Google & Facebook and Excel is a plus
        • Passion for e-commerce, consumer retail and/or digital marketing is a plus
          Hours and Compensation
          • Job Type: Full-time preferred
          • Pay based on prior experience
            Position will be based out of Los Angeles, CA

Keywords: O POSITIV, Santa Monica , Social Media Specialist, Advertising , Santa Monica, California

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