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Senior Data Analyst (Digital Marketing)

Company: FIGS
Location: Santa Monica
Posted on: April 2, 2021

Job Description:

Do you love all things Data? Do you strive to increase customer growth and retention through data? Then we want to talk to you. This collaborative role will query data from multiple databases, perform a wide range of formal and ad hoc analyses, and work alongside our Digital Marketing team to drive campaign strategy across a diverse portfolio of marketing platforms. Our ideal candidate will be incredibly curious, technically capable, with strong communication skills to identify strategic opportunities and holistic impact of all marketing efforts.

What You'll Do

  • Work alongside the Digital Marketing team to provide data backed insights into digital marketing, traditional media, and brand performance to drive customer growth, retention, and lifetime value.
  • Own digital marketing analytics and forecasting, compiling data from multiple sources to create dynamic reports, dashboards, and ad hoc analyses, etc.
  • Support digital agency relationships, working with external partners on reporting and analyzing tactical channel performance.
  • Proactively identify areas for optimization, strategy, and growth through data, presenting recommendations to senior team members.
  • Partner with data engineering and technical teams to ensure data accuracy for reporting and analysis.
  • Communicate complex data concepts and insights across all levels of the organization.

    Qualifications
    • Bachelor's Degree in Mathematics, CS, or other technical science field (or equivalent work experience)
    • 3+ years experience in an analytics role
    • 2+ years of experience in digital media, performance marketing, or campaign management (paid acquisition, CRM, multitouch attribution, etc.)
    • 1+ years experience programming with SQL and relational databases (Snowflake, BigQuery, etc.)
    • 1+ years experience with data visualization tools (Tableau, Looker, Google Data Studio, etc.)
    • Strong Excel skills (Pivot Tables, VLOOKUP, etc.) with experience manipulating, analyzing, and visualizing data
    • Desire to continually keep up with advancements in data team practices
    • Strong written and verbal communication skills

      Other Must Haves
      • Positive attitude
      • Entrepreneurial mindset
      • Desire to excel and grow with FIGS
      • 100% Awesome. Like our scrubs

        A Little Bit About Us---

        The medical apparel industry is antiquated, highly fragmented and, until FIGS, was driven solely by low-cost providers offering a limited selection of poor quality products sold through third party distributors. FIGS is revolutionizing the medical apparel industry by creating the highest quality medical apparel in the world and by selling directly to medical professionals through our branded ecommerce site.

        FIGS' foundation is built on product quality, and we have a relentless focus on three key areas: fabric, fit and function. We developed our proprietary, performance-oriented fabric technology to meet the demands of the medical profession. FIGS' Technical Collection fabric is wrinkle resistant, moisture-wicking, lightweight, breathable and offers four-way stretch. Our designs are tailored, sophisticated and innovative, incorporating features such as yoga waistbands, smart storage (pockets, zippers, hidden pockets) and inspirational sayings inside each garment that appeal to modern healthcare professionals.

        By offering a branded and customer-centric online shopping experience, we are changing how medical professionals buy their workwear. Through our website, social media, and participation in medical conferences and events, we have built a strong following within the medical community and a meaningful connection with our customers, which allows us to understand their needs and to ensure that FIGS is continuously improving and innovating.

        FIGS' Threads for Threads initiative is central to our mission. FIGS has donated hundreds of thousands of scrubs to healthcare providers in need around the world.

Keywords: FIGS, Santa Monica , Senior Data Analyst (Digital Marketing), Advertising , Santa Monica, California

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