Location: Santa Monica
Posted on: November 23, 2020
Were seeking a Media Buyer with experience in SEM and/or Paid
Social whos looking to manage performance marketing campaigns that
drive trials, subscriptions, and ultimately revenue growth. In this
role, you will have the opportunity to build paid acquisition
strategies from the ground up and serve as the expert and owner of
all things acquisitions.
Be an expert in marketing psychology. You will be detail oriented
and understand the nuances that drive behavior.
Drive new trials and subscriptions. You will aggressively scale
digital marketing campaigns to drive new subscriptions while
managing to KPIs.
Thrive under rapid, creative and copy iterations to maximize ad
performance. You will develop, execute, and test copy and creative
to yield campaign improvements, customer insights, and feed future
tests. This includes building a testing framework along with
measurement approaches to interpret results.
CPA, CPM, CPL CHURN, LTV, Time to Payback. You will have a deep
understanding of these KPIs and make data-driven decisions to
improve these metrics.
Proactively test new campaigns. You will Identify growth
opportunities and develop end-to-end strategies to help conversion
Responsibilities than can be earned:
Develop channel expertise and evolve into designated channel lead.
For example, Facebook, Instagram, Youtube, Display, and Search are
channels that all have their own nuances and require focus and
subject matter expertise. Opportunity to evolve into one of these
Opportunity to build a strategy from the ground up and grow a
complementary business units acquisitions for the company.
2 to 4 years in direct management of marketing campaigns (SEM, Paid
Social, Display, etc.)
Experienced in high volume consumer or SAAS campaigns for consumer
or small medium business markets.
Deep knowledge of managing social, display, and programmatic
platforms (Facebook, Google Display Network, Yahoo Gemini,
Demonstrated ability to aggressively scale marketing
Lives and breaths data and have shown an ability to make
Strong interpersonal collaboration skills (teams and individuals
request to work with you again).
Understanding of marketing psychology and concepts.
Ability to thrive in a fast-paced entrepreneurial environment with
smart highly motivated team members.
California Job Applicant Privacy Notice
Thank you for your interest in opportunities at SimplePractice LLC
("SimplePractice" or "us" or "we" or "our"). Please note that when
you submit your resume or application materials to us for
employment purposes, we may collect the following categories of
personal information about you:
- Identifiers (e.g., name, address, email address, and phone
number); protected characteristics (e.g., sex, gender, age,
citizenship, disability status, and veteran status); professional
or employment-related information (e.g., employment history,
educational background, certificates and licenses, work eligibility
information and other information obtained from your resume, cover
letter, your responses to our application questions, background
check forms, and your references); other personal records (e.g.,
signature, photograph, and criminal background information); and
inferences drawn from personal information collected (e.g.,
creating a profile that reflects your abilities and aptitudes).
We collect the above categories of personal information for the
following business purposes:
- To perform recruitment and hiring services; to manage the
workforce; to comply with federal and state laws, and to maintain
security (e.g., to detect and prevent against security risks and
incidents, to prevent against fraudulent or illegal activity, and
to ensure compliance with our company policies and procedures).
For more information about our privacy practices, please visit our
Powered by JazzHR
Keywords: SimplePractice, Santa Monica , Media Buyer, Advertising , Santa Monica, California
Didn't find what you're looking for? Search again!