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Marketing Data & Analytics Director

Company: Informa Markets
Location: Santa Monica
Posted on: November 12, 2020

Job Description:

MARKETING DATA & ANALYTICS DIRECTOR - Engineering - Santa Monica, CA

As Director of Data & Analytics, you ll manage a team tasked with the management and ongoing maintenance of our portfolio s database, with a focus on tracking churn, data standardization, and best practices in data collection. You ll advise on data cleaning and enhancements, as well as identify opportunities within database growth sectors. You ll provide recommendations based on individual and team analysis of market/channel performance and customer insights in order to provide the business with strategic intelligence impacting overall company revenue.

WHAT WE RE LOOKING FOR:

Informa Markets Engineering Group is seeking a full-time Marketing Data & Analytics Director.

As Director of Data & Analytics, you ll collaborate and work closely with event leadership, marketing teams, and internal centralized divisional teams to identify areas of opportunities, communicate findings, and lead a team of specialists to deliver best in class reporting insights.

You are accountable for:

* Ability to translate data and insight into actions for the business to capitalize on across all functions for events and media properties

* Define and regulate proper governance processes and monitoring of our database and in-market data usage executions

* Establish closed-loop analytics to understand how marketing activity turns into customers, including continually refining the conversion process, for events and media businesses

* Evaluate current data and reporting platforms and identify any gaps in functionality and provide solution recommendations to ensure the team effectively and efficiently operates

* Define research or learning objectives, designing the methodology, conducting the research, and analyzing the research to provide strategic guidance to the show teams and overall management

* Manage research and customer insight initiatives and own vendor relationships and identifying partnerships with new vendors to expand our business intelligence

* Ensure all teams are abreast with the latest updates and policies per internal data privacy teams and industry regulations

* Management level reporting on a weekly basis to EVP, VP, and other key business leaders

* Develop and refine team workflows, foster collaboration among team members, and encourage knowledge sharing of data best practices and recommendations across the business

WHAT YOU BRING TO THE TEAM:

* Four-year degree (BA, BS) in business, statistics, or similar field

* 7+ years of experience in Strategic Marketing, Market Research, Consumer Insights, Research, and/or strategic marketing consulting/agency experience

* Excellent communication skills, both written and verbal

* Experience with marketing analytics and reporting platforms (Google Analytics/Adobe Analytics/or others)

* Proficient in Microsoft Office Word and PowerPoint, with advanced Excel skills (Pivot tables, Data, Power Query, Tables & Formatting, etc.)

* A deep commitment to strategic analysis, developing key insights, and providing recommendations to event teams on performance, strategy, plans, positioning and business decisions

* Experience analyzing & synthesizing large volumes of information into key insights and recommendations

WHAT WE OFFER:

* Competitive Compensation Package

* Access to LinkedIn Learning and other development/training opportunities

* Health and Wellness Benefits (medical, dental, vision)

* 401K and Matching

* Employee Stock Purchase Plan

* Generous PTO policy

* Work-life balance

* Additional discounts through various partnerships

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

To be considered for one of Informa s openings, please complete an online application at Informa.com or by clicking Apply.

See how Informa handles your personal data when you apply for a job by clicking on the link below:

https://www.informa.com/talent/informa-applicant-privacy-notice

Want to learn more about Informa and what makes us a great company* Check out the links below!

* Why Informa: https://informa.com/talent/why-work-at-informa

* What we do: https://informa.com/about-us/what-we-do

* Informa.com: https://informa.com

* Informa Markets: https://careers.informa.com/informa-markets/vacancies.aspx

Keywords: Informa Markets, Santa Monica , Marketing Data & Analytics Director, Advertising , Santa Monica, California

Click here to apply!

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